Golf Channel's Michael Breed meets Tennessee Clubmaker of the Year 2010 Rod Clemmons of CCCGOLFUSA	ADJUSTABLE vs CUSTOM FIT "Custom Fitting" seemed to be on every banner at the 2010 PGA Golf Show.  A closer look reveals that most of the big names are really just offering to swap shafts among the few that they have pre-selected.  Some are offering clubs that also feature adjustable weighting or adjustable head orientations.  The customer can be "custom fit" only within the brand's line-up. Genuine custom fitting takes into account the golfer's unique physical attributes and playing goals---and then searches multiple brands to find equipment for each playing need from driver to putter.  This is not going to happen under one tent on demo day, but it is nice to see the major brands recognizing that custom fitting is really the way to go.  Additionally, a master club crafter can match the weight and feel of your clubs so that the 4-iron swings as sweetly as the 8-iron.  Check out the information on Moment of Inertia club matching in the article below.
HITTING STRAIGHTER - Moment of Inertia           Moment of Inertia is the technical buzz of the golf club business today.  From drivers to putters, a huge effort is being made to produce club heads that twist less when hit off center and deliver a straighter shot.           The shapes of MOI-efficient clubs are wider faces and longer bodies from front to back. The highest MOI clubs tend to be boxier and can be hard to get used to --- until you hit them long and straight! More recent versions use a cone or triangular shape to achieve a high MOI. Club and shaft matching has moved past swing weight and flex to MOI performance matching.           Using sophisticated machinery, your clubmaker can match the feel of each club to duplicate the swing momentum of the favorite club in your bag. With an MOI-matched confidence boost, every club can be a favorite. From drivers to putters, golfers in the know will be using MOI to play better and have more fun.            Why should you be the only one on the tee with outdated equipment?  Call today and find out what's available to improve your game:  615-495-4868.	John Mathieson of the Golfsmith research staff explains design breakthroughs. New shapes in club heads are producing longer, straighter drives.
Call for a fitting and get the latest equipment today! CCCgolfUSA 615-495-4868